Welcome to Associative. We are a premier software development firm headquartered in Pune, Maharashtra, India, dedicated to transforming visionary industrial concepts into scalable digital realities.

As the automotive industry shifts toward full autonomy, the need for rigorous testing is paramount. Associative specializes in ADAS validation simulation, providing the virtual environments and testing frameworks necessary to train and verify Advanced Driver Assistance Systems safely and efficiently. By bridging the gap between game engine technology and industrial application, we help automotive innovators reduce physical testing costs and accelerate time-to-market.


Our Approach to ADAS Validation Simulation

At Associative, we leverage our deep expertise in Game Development, Artificial Intelligence, and Computer Vision to build immersive, physics-based simulations. We understand that real-world testing is not enough; you need millions of virtual miles driven in diverse, edge-case scenarios.

1. CARLA & Autonomous Vehicle Testing We utilize CARLA, an open-source simulator specifically designed for autonomous driving research. Our team configures high-fidelity environments to validate ADAS algorithms, ensuring your sensors and control systems react correctly to complex traffic scenarios, weather conditions, and pedestrian interactions.

2. Advanced Game Engines (Unreal Engine 5 & Unity) Drawing from our extensive experience in game development, we create photorealistic worlds using Unreal Engine 5, Unity, Godot, and CryEngine. These engines allow us to render realistic lighting, shadows, and textures required to test camera-based perception systems effectively.

3. AI & Computer Vision Integration An ADAS simulation is only as good as the intelligence behind it. Our AI/ML division integrates robust models into your simulation pipeline:

  • Core AI/ML: Utilizing Python (TensorFlow, PyTorch, Scikit-learn) and Java (Deeplearning4j).

  • Computer Vision: Image recognition and analysis using OpenCV and custom 3D data processing.

  • Generative AI: Creating dynamic non-player character (NPC) behaviors using LLM frameworks to simulate unpredictable human traffic elements.


Why Choose Associative for Simulation?

We operate with unyielding transparency and regulatory compliance. Established on February 1, 2021, and formally registered with the Registrar of Firms (ROF), Pune, we are a partner you can trust with your intellectual property.

Strategic Partnerships & Credentials

  • Adobe Bronze Solution Partner

  • Official Reseller Partner of Strapi

Innovation at the Core: NexusReal Our flagship R&D project, NexusReal: Intelligence Fused Reality, demonstrates our capability to bridge digital intelligence and physical reality. We apply the same advanced technologies used in NexusReal—such as Neural Radiance Fields (NeRFs) and Gaussian Splatting—to create hyper-realistic environments for ADAS validation.


Technology Stack for Simulation

We utilize a massive landscape of technologies to ensure high-performance simulation execution:

  • Languages: C++, Python, C#, Java, Rust, and Go.

  • Cloud Infrastructure: Expert management of AWS, Google Cloud, and Azure for running large-scale simulation workloads.

  • DevOps: Docker, Kubernetes, Terraform, and Jenkins for robust CI/CD pipelines.

  • IoT Integration: End-to-end solutions connecting embedded devices to cloud backends (AWS IoT), facilitating Hardware-in-the-Loop (HIL) testing.


Engagement Model & Client Confidentiality

We understand that ADAS data is highly sensitive. Our operational structure is designed to protect your IP while delivering results efficiently.

100% Client Ownership Upon project completion and final payment, you receive full ownership of the source code and IP. We retain no rights to your work.

Strict Confidentiality

  • We adhere to rigorous Non-Disclosure Agreements (NDAs).

  • We do not share client projects or maintain a public portfolio, ensuring your R&D remains private.

Transparent Operations

  • Billing: We operate strictly on a time-and-materials basis. Invoices are submitted daily, weekly, or on a milestone basis.

  • Work Schedule: Monday through Saturday.

  • Flexibility: Engagement models range from a minimum of 3 hours to a maximum of 9 hours per day.


Contact Associative

Ready to accelerate your autonomous vehicle development with professional ADAS validation simulation?

Address: Associative Khandve Complex, Yojana Nagar, Lohegaon – Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047

Phone / WhatsApp: +91 9028850524 Email: info@associative.in Website: https://associative.in

Office Hours: 10:00 AM to 8:00 PM

Associative provides expert ADAS validation simulation services using CARLA, Unreal Engine 5, and AI/ML. Based in Pune, India, we offer scalable, transparent