Welcome to Associative, your strategic partner for Advanced Driver Assistance Systems (ADAS) and automotive software innovation. Headquartered in Pune, Maharashtra—a key hub for India’s automotive sector—we are a team of dedicated problem-solvers transforming visionary automotive concepts into scalable, safety-critical realities.

Since our establishment on February 1, 2021, we have operated with unyielding transparency. We are formally registered with the Registrar of Firms (ROF), Pune, and are committed to guiding businesses through the complexities of the modern digital and autonomous landscape.

specialized Automotive & ADAS Capabilities

At Associative, we leverage a massive landscape of technologies to build the intelligence behind next-generation vehicles. Our expertise in AI, simulation, and high-performance computing allows us to support the full product lifecycle of ADAS development.

1. Autonomous Simulation & Virtual Testing

Real-world testing is costly and risky. We bridge the gap between code and road using advanced simulation technologies.

  • CARLA Simulation: We provide professional simulation services using the CARLA open-source simulator for autonomous driving research. We create scalable virtual scenarios to test sensor suites and control algorithms safely.

  • Game Engine Integration: Utilizing our expertise in Unreal Engine 5, Unity, and CryEngine, we build photorealistic environments for verifying ADAS logic under diverse weather and lighting conditions.

  • Digital Twins: Leveraging our NexusReal R&D, we bridge digital intelligence and physical reality to create immersive testing grounds.

2. Computer Vision & Perception Systems

We enable vehicles to “see” and understand their surroundings.

  • Image Analysis: Expertise in OpenCV and custom 3D data processing to develop object detection, lane departure warning (LDW), and traffic sign recognition systems.

  • Sensor Fusion: We work with data inputs to create coherent environmental models, essential for collision avoidance and adaptive cruise control.

3. Artificial Intelligence & Machine Learning

We unlock the power of data to make vehicles smarter.

  • Core AI/ML: We utilize the Python ecosystem (TensorFlow, PyTorch, Scikit-learn) and Java libraries (Deeplearning4j) to train robust models for predictive behavior and decision-making.

  • Generative AI: implementation of specialized Large Language Models (LLMs) for advanced in-cabin voice assistants and interactive user manuals.

4. Embedded & Real-Time Software

Reliability is non-negotiable in automotive software.

  • High-Performance Languages: We engineer low-latency, safety-critical components using C++, C, Rust, and Go.

  • IoT & Connectivity: End-to-end solutions connecting embedded devices (Arduino, Raspberry Pi) to cloud backends (AWS IoT), facilitating Over-the-Air (OTA) updates and vehicle-to-everything (V2X) communication.

The Associative Advantage

We understand that ADAS development involves sensitive intellectual property and complex requirements. Our operational model is designed to protect your innovation while delivering results.

100% Client Confidentiality & IP Ownership

  • Strict NDAs: We adhere to rigorous non-disclosure agreements.

  • No Public Portfolio: We do not share client projects or maintain a public portfolio. Your proprietary algorithms remain hidden from competitors.

  • Full Ownership: Upon project completion and final payment, you receive 100% ownership of the source code and IP. We retain no rights to your work.

Transparent Operations

  • Time-and-Materials: We operate strictly on a time-and-materials basis, ensuring you only pay for the work performed.

  • Clear Billing: Invoices are submitted daily, weekly, or on a milestone basis with full breakdown.

  • Regulated: We are a compliant, government-registered firm.

Technology Stack for Automotive

We utilize the right tools for high-fidelity automotive development:

  • Languages: C++, C, Python, Rust, Java, Go, Swift, Kotlin.

  • AI/ML: TensorFlow, PyTorch, Keras, OpenCV, LangChain.

  • Simulation/3D: Unreal Engine 5, Unity, CARLA, Godot.

  • Cloud & DevOps: AWS, Google Cloud, Azure, Docker, Kubernetes, Jenkins (for CI/CD pipelines).

Start Your Project

We operate Monday through Saturday, offering flexible engagement models (3 to 9 hours per day) to suit your R&D schedules. Whether you need a complex custom software estimation or immediate development support, we are ready to assist.

Contact Associative Let’s bring your automotive vision to life.

  • Address: Khandve Complex, Yojana Nagar, Lohegaon – Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047

  • Phone/WhatsApp: +91 9028850524

  • Email: info@associative.in

  • Website: https://associative.in

  • Office Hours: 10:00 AM to 8:00 PM

ADAS Development (Automotive) Solutions