Custom Game Design Company

Welcome to Associative. We don’t just play games; we engineer the immersive worlds of tomorrow.

Headquartered in Pune, Maharashtra, India, and established on February 1, 2021, Associative is a team of dedicated innovators and problem-solvers. We are a specialized custom game design company capable of transforming your visionary mechanics and narratives into scalable, interactive digital realities.

Immersive Game Development & Simulation

We operate with unyielding transparency to guide businesses through the complexities of the digital entertainment landscape. Whether you are building an indie title, a AAA-scale simulation, or an educational VR experience, our team creates comprehensive solutions that drive market leadership.

1. Multi-Engine Mastery

We utilize the industry’s most powerful engines to ensure your game looks and feels exactly how you imagined.

  • Unreal Engine 5: Harnessing Nanite and Lumen for photorealistic graphics and cinematic experiences.

  • Unity: The gold standard for mobile and cross-platform development.

  • Godot & CryEngine: Expertise in open-source and high-fidelity engines for specialized needs.

2. AR, VR & Spatial Computing

As a forward-thinking custom game design company, we extend gameplay beyond the screen.

  • Hardware Support: Development for Apple Vision Pro, Meta Quest, ARKit, and ARCore.

  • Simulation: We build professional simulations using CARLA, ideal for autonomous vehicle testing and industrial training.

3. Cloud Gaming & CMS Solutions

We build the infrastructure that powers modern gaming.

  • Cloud Gaming Platforms: We craft high-performance portals that allow users to stream games directly.

  • Backend Scalability: Using Node.js, Python (Django/FastAPI), and Java (Spring Boot) to manage multiplayer lobbies and player data.

  • CMS Integration: As an Official Reseller Partner of Strapi, we integrate Headless CMS solutions to manage in-game assets, lore, and player inventories dynamically.

Next-Gen Tech: AI & Web3 Gaming

Associative integrates cutting-edge R&D into game design to create unique player experiences.

NexusReal: Intelligence Fused Reality Our flagship R&D project, NexusReal, allows us to integrate next-level realism into your games:

  • Interactive AI NPCs: Avatars with realistic lip-syncing and real-time communication via Large Language Models (LLMs).

  • Photorealism: Using Neural Radiance Fields (NeRFs) and Gaussian Splatting for realistic environment cloning.

Blockchain & Web3 We help businesses navigate the decentralized future of gaming.

  • Smart Contracts: Development in Solidity for in-game economies.

  • NFTs & DeFi: Building decentralized exchanges for trading in-game assets and collectibles.

Your Intellectual Property, Your Rules

We understand that in the gaming industry, your IP is your most valuable asset. Our service model is designed for complete confidentiality and ownership.

  • 100% IP Ownership: Upon project completion and final payment, you receive full ownership of the source code, art assets, and IP. We retain no rights to your work.

  • Ghost Development (No Portfolio): We do not share client projects or maintain a public portfolio. We are the silent engine behind your success.

  • Strict NDAs: We adhere to rigorous non-disclosure agreements to protect your game concepts.

Operational Excellence

  • Transparent Billing: We operate strictly on a time-and-materials basis. Invoices are submitted daily, weekly, or on a milestone basis.

  • Flexible Engagement: We offer variable engagement models ranging from 3 to 9 hours per day, Monday through Saturday.

  • Technology Stack: Our game logic is powered by C++, C#, Python, Lua, and more, backed by robust cloud infrastructure (AWS, Google Cloud, Azure).

Get in the Game

Ready to build the next big hit? Contact Associative, the custom game design company that prioritizes your vision and your ownership.

Associative Address: Khandve Complex, Yojana Nagar, Lohegaon – Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047 Phone/WhatsApp: +91 9028850524 Email: info@associative.in Website: https://associative.in

Office Hours: Monday – Saturday: 10:00 AM to 8:00 PM

Custom Game Design Company | Unreal, Unity & AR/VR Development Services