Welcome to Associative, a premier software development firm headquartered in Pune, India. Since our establishment on February 1, 2021, we have dedicated ourselves to transforming visionary ideas into scalable digital realities. In the realm of virtual reality, performance is everything. Our team specializes in 3D asset optimization for VR, ensuring that your immersive environments run smoothly without sacrificing visual fidelity.

Why 3D Asset Optimization Matters for VR

In VR development, maintaining a high frame rate is critical to prevent motion sickness and ensure user immersion. At Associative, we bridge the gap between complex 3D modeling and the hardware constraints of modern VR headsets.

Our VR & Game Development Expertise

We leverage industry-leading engines and hardware to deliver world-class simulations and environments:

  • Game Engines: Deep expertise in Unreal Engine 5, Unity, Godot, and CryEngine.

  • Hardware Compatibility: Specialized optimization for Apple Vision Pro, Meta Quest, ARKit, and ARCore.

  • NexusReal R&D: Through our flagship project, NexusReal, we push the boundaries of reality using Neural Radiance Fields (NeRFs) and Gaussian Splatting for ultra-realistic human cloning and industrial visualization.


Comprehensive Optimization Services

Our technical team utilizes a massive landscape of technologies to streamline your 3D pipeline:

1. Mesh & Texture Refinement

  • Polygon Reduction: Decreasing draw calls by intelligently reducing poly counts while maintaining silhouette integrity.

  • LOD (Level of Detail) Implementation: Creating seamless transitions between asset complexities based on user distance.

  • Texture Atlasing: Combining multiple textures into a single map to minimize GPU overhead.

2. Advanced Computer Vision & AI

We unlock the power of intelligent systems to assist in asset management:

  • Computer Vision: Custom 3D data processing using OpenCV.

  • AI-Driven Scaling: Utilizing TensorFlow and PyTorch for smart texture upscaling and noise reduction.

3. Simulation & Industrial Visualization

We provide professional-grade simulations, including CARLA for autonomous vehicle testing, requiring precision-optimized 3D environments that react in real-time.


The Associative Advantage

We operate with unyielding transparency and a client-centric approach. As an Adobe Bronze Solution Partner and Strapi Reseller Partner, we bring validated technical excellence to every project.

Operational Excellence

  • Strict Confidentiality: We adhere to rigorous NDAs. To protect your IP, we do not maintain a public portfolio or share client projects.

  • 100% Ownership: Upon completion and final payment, you receive full ownership of the source code and IP.

  • Transparent Billing: We operate on a time-and-materials basis, ensuring you only pay for the work performed, with invoices submitted daily, weekly, or by milestone.


Contact Our Pune Office

Ready to optimize your VR project for peak performance? Connect with our team of innovators today.

  • Address: Khandve Complex, Yojana Nagar, Lohegaon – Wagholi Road, Lohegaon, Pune, Maharashtra, India – 411047

  • Phone/WhatsApp: +91 9028850524

  • Email: info@associative.in

  • Office Hours: 10:00 AM to 8:00 PM (Monday – Saturday)

    3D Asset Optimization for VR: High-Performance Immersive Solutions